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Аннотация
Издательство | |
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Страниц | 111 |
Год, тираж | 2014 |
Описание и характеристикиХарактеристики
Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand - or million - customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you've certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They 'hack' their company's growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Код | 2890340 |
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Издательство | |
Автор |
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Кол-во страниц | 111 |
Год издания | 2014 |
ISBN | 978-1-78125-436-3 |
Раздел | Книги на английском языке |
Размеры | 12.8 см × 19.8 см |
Вес | 0.16 кг |